Making Sense of Transfer Pricing

Making Sense of Transfer Pricing
Event Date: 
Wed, 30 Aug '17,
9:00am to 5:30pm
6 Battery Road #10-01 Singapore 049909
RHT Academy. PKF-CAP Advisory Partners Pte Ltd


With the heightened connectivity of the global economy, tax authorities across the world have become increasingly concerned with transfer pricing. The global adoption of the BEPS (Base Erosion Profit Shifting) will only increase the scrutiny on tax avoidance strategies, and taxpayers should expect their intra-group transactions to be challenged by tax authorities.


This workshop aims to provide some guidance on the basic principles of transfer pricing.  Participants will be able to better appreciate the concerns of the tax authorities and see their intra-Group transactions in new light.  It will address, amongst others, the arm’s length principle, the most well-known but perhaps also, the most misunderstood and mis-applied principle in practice.  

The following key areas will be dealt with during the seminar:

  • Arm's length principle: Common misconceptions
  • Common transactions scrutinized
  • Common transfer pricing methods
  • IRAS transfer pricing guidelines
  • What is transfer pricing documentation
  • What goes into a transfer pricing report
  • What is benchmarking
  • Implementation issues to think about
  • A peek into BEPS


Designed for CFOs, Finance Directors and Managers who oversee tax matters and Heads of Business who are involved in restructuring their businesses.


GOH Bun Hiong is the Tax Director of PKF- CAP LLP since October 2011. Bun Hiong started his career in 1994 with Arthur Andersen Singapore where he was involved in tax compliance and advisory work.

In 1999, he joined the newly set up Asia Pacific headquarters of the Philips Electronics Group and was part of the pioneer team supporting the conglomerate's growing interests in the region.  In addition to supporting the active merger and acquisition activities of the Philips Group, Bun Hiong was also active in dispute resolution, incentive and investment negotiations, risk exposure management and transfer pricing management.

In 2006, Bun Hiong was part of the pioneer team involved in the spinoff of Philips Semiconductors to a consortium of Kohlberg Kravis Roberts & Co, Bain Capital, Silver Lake Partners, Apax Partners and Alpinvest Partners, where he took the role of Senior Tax Director of the Asia Pacific region.

Bun Hiong's team was also instrumental in supporting the Group's eventual initial public offering on NASDAQ in 2010.


You will receive a Certificate of Attendance upon successful completion of the course bearing the signatures of the Course Trainer and RHT Academy. This Certificate will serve as proof of your participation and can be used towards your continuing professional development.


  • Registration begins from 8:30AM onwards
  • For further enquiries, please write to or call +65 6381 6374
  • Please click here to register